projects
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honestree
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Honestree

Location
South Tangerang
Category
Showroom
Area
39 m2
Year
2022
Status
Completed
Client
Kayu Lapis Indonesia
Award
Winner BCI Asia Award 2023,
Good Design Awards 2023,
Winner Lighting Design Awards 2023
Lighting
Erreluce
Others
View Drawings
Honestree is designed as a semi-educational gallery to sell and communicate the sustainable value of wood products to customers. We tested the limits of working with plywood materials in a form that is inspired by the shelter of a mother tree, composed of layers. By incorporating all sustainable natural materials, various types of wood with their different capabilities, joints, and finishes are presented both as interactive objects and as real applications of interior elements for people to come and learn. The design endeavors to break the belief about wood's disadvantage as a heavy and rigid material, becoming a versatile material that can be used for large spans, and produces rounded space
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The design tells the story of how nature can inspire the form of architectural space through the abstraction of human experience in nature. The center space creates the experience of sitting under a big shady tree, with a six-meter diameter dome ceiling made from engineered wood and covered by 30 layers of illuminated circular plywood.

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This 39 sqm retail space features a radial layout, surrounded by large slab products with a central tree installation displaying various wood species. The tree, composed of rotating plywood trays, expands upward with circular layers
resembling branches. At the top, a light membrane with changing light warmth mimics the feeling of a sunlight.

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A circular parametric bench, inspired by the earth’s topography, showcases layers of plywood precision, computation, and craftsmanship. Additionally, to achieve zero waste design, the plywood waste were cast into modular timber terrazzo for flooring material.

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Each big slab display layer uses sliding tracks for easy movement and appears to hang on the wall with individual linear lighting. The plug-in-and-off rack system, with tongue and groove plywood joinery, allows the grid display shelf to adjust for different product sizes.

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